Once someone takes your lead magnet and joins your email list, what next?
You need an automated follow up sequence!
- 5 – 7 emails in the sequence
- Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
- These are the topics for each of your emails in the sequence
- Focus on how these features help your members – explain each one as a benefit
- Include social proof to back up the claims you're making (testimonials, statistics, etc.)
- Include a call to action in each email. Move prospect closer to the sale by asking for action.
- Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!
Schedule your free 15 minute call with us (email firstname.lastname@example.org), and we'll help you work through your lead magnet follow up strategy.
We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!