Once someone takes your lead magnet and joins your email list, what next?
You need an automated follow up sequence!
- 5 – 7 emails in the sequence
- Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
- These are the topics for each of your emails in the sequence
- Focus on how these features help your members – explain each one as a benefit
- Include social proof to back up the claims you're making (testimonials, statistics, etc.)
- Include a call to action in each email. Move prospect closer to the sale by asking for action.
- Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!
Schedule your free 15 minute call with us (email email@example.com), and we'll help you work through your lead magnet follow up strategy.
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