Pull up your most recent email to your non-subscriber email list.
Now count the number of times you use “I” and how many times you use the word “you.”
Who is your message about: you the business owner (“I”) or your prospect (“you”)?
You must frame your messaging such that it’s all about the prospect. They don’t care about you or your membership yet. That comes later – AFTER you communicate, with empathy, how the features of your membership actually translate into benefits to your prospective member.
In your next email, be aware of “I” vs. “You”, and frame features of your membership in a way that clearly communicates benefits to the recipient.
Have a question? Email me, firstname.lastname@example.org, and I promise I'll get back to you.