Demystifying churn and what to do about it

According to Harvard Business Review it costs between 5 and 25 times more to acquire a new customer than to keep an existing one.

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Amanda Northcutt

March 11, 2019

Guide to marketing for membership websites

Determining the best marketing mix for your membership site can feel like an insurmountable feat — especially if marketing and sales aren’t in your wheelhouse. Keeping a steady flow of leads coming your way month after month, year after year, in addition to every other task you’re required to perform as a membership site owner is a tall task.

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Amanda Northcutt

March 9, 2019

How To Increase Profit On Your Membership Site

This is the first in a 3 part series on how to start exercising your RGA (revenue generating activity) muscles to best increase profit and stay in the driver’s seat of your membership site.

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Amanda Northcutt

March 8, 2019

Should I have a free membership?

Should you have a free membership tier as a way of getting leads into your sales funnel?

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Travis Northcutt

December 17, 2018

Lead nurturing for conversions

What happens after a new prospect downloads your lead magnet? Radio silence? Maybe a single follow up? Do you check if those who request it actually open the email with the contents of the lead magnet inside?

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Amanda Northcutt

November 15, 2018

Ruthlessly prioritize RGAs

Revenue Generating Activities are the most important actions you can take in your business.

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Amanda Northcutt

November 12, 2018

MemberScore vs. ActiveCampaign

Why ActiveCampaign's engagement automations look good, but aren't enough

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Travis Northcutt

November 12, 2018

Are your members sticking around?

Do you know the building blocks of a power user on your membership site?

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Amanda Northcutt

November 7, 2018

The worst churn rate I've ever seen

If your members are headed for the exits after 30-90 days on your membership, this one is for you.

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Amanda Northcutt

October 31, 2018

"I" vs "you"

Is your messaging "I" focused, or "you" focused?

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Amanda Northcutt

October 28, 2018

Free vs. paid content

As a membership site owner, how many times have you deliberated over how to determine what content to use for marketing vs. what goes behind the paywall?

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Amanda Northcutt

October 26, 2018

Without this, your marketing is a waste

Your ability to put on the shoes of your target prospect – feel what they feel, want what they want – and THEN communicate to them from that mindset, will be the difference between your success and failure as a marketer.

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Amanda Northcutt

October 17, 2018

What about the content treadmill?

Do I have to keep producing content forever?

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Travis Northcutt

October 15, 2018

Intended first impression?

Unless you have a fully operational chat bot to capture leads and track account based engagement on your site (props if you do), lead magnets still matter.

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Amanda Northcutt

October 15, 2018

Narrow and deep niche marketing

Are you positioning yourself in the marketplace such that all of your marketing efforts speak loud and clear to your exact target audience AND no one else?

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Amanda Northcutt

October 11, 2018

When will churn derail your membership site?

You’re running a membership site, and the Churn Monster, sneaky beast that he is, is trying kill your site.

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Travis Northcutt

October 4, 2018

How to reduce churn on your membership site

There are a few approaches to reducing churn; all of them are valid, and can be applied in parallel.

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Travis Northcutt

October 4, 2018